Commercialization & Go-To-Market Sales

Commercialization & Go-to-Market Sales for AI Companies & Startups

We help AI companies and ambitious startups commercialize their technology, navigate complex enterprise buyers, and build repeatable Go-to-Market sales engines that close high-value deals. K&Co acts as your senior commercial arm — turning technical capability into enterprise revenue.

Built for AI Companies & Startups at a Commercial Inflection Point

  • From Tech to Market: AI companies with a strong product that need hands-on commercialization to win enterprise contracts.
  • Scaling Sales: Startups transitioning from founder-led sales to a structured, repeatable Go-to-Market sales process.
  • High-Stakes Expansion: Teams looking for senior commercial representation to manage major enterprise accounts, strategic partnerships, or U.S. market entry.

Commercial Leadership Across

Go-to-Market Sales
& Customer Acquisition
Commercialization Strategy
& Contract Negotiation
Strategic Partnerships
& Market Entry
The Offer Ladder

Built for Founders. Wired for Enterprise.

Four ways to work together — from a single strategy call to an embedded operator running your enterprise motion. Pick the one that meets you where you are.

One-time · 60 min

1:1 Enterprise Sales Coaching

For the founder running founder-led sales who knows the product is strong but the enterprise deals keep stalling. In 60 minutes we pinpoint exactly what's blocking the close.

  • Founder-to-founder 1:1 coaching call
  • 1-page written diagnostic
  • 3 actions to take this week
Book a Call
Most Popular
4-Week Sprint · Most Popular

GTM Sprint

For technical founders who built something brilliant but feel out of their depth selling it. We rebuild your ICP, messaging, and pricing in 30 days together. US market entry included for international founders.

  • ICP & messaging rewrite
  • Pricing & positioning rebuild
  • Discovery → close script
  • 4 working sessions
Start the Sprint
Per month · 6-mo min

Embedded Leadership

For founders ready to hand the enterprise motion to an operator. I run Sales, BD, and Partnerships end-to-end until you're ready to hire your VP.

  • Embedded Enterprise Sales leadership
  • BD & Partnerships execution
  • In-room on live enterprise deals
  • Hire + onboard your first AE / CSM
  • Board & investor narrative

Only 3 spots / year. 1 open.

Apply for a Spot

Every engagement starts with a free 15-min founder fit call

FDE & Engineering Recruitment

Technical Talent for AI-Native Companies.

We help AI and technology companies find Forward Deployed Engineers and specialized engineering talent to support customer deployments, integrations, and growth.

Forward Deployed EngineersAI / ML EngineersSoftware EngineersSolutions EngineersSolutions Architects

Looking for technical talent? Let's talk.

Talk to Us
Free Download · Lite Edition

The Enterprise Customer Playbook

The qualification framework we use with Seed–Series A founders before they spend another hour on the wrong deal. The 5 signals of a real enterprise opportunity, a 30-minute discovery script, and the 10-point red-flag checklist.

Used by founders to qualify $50K+ ACV deals — and politely walk away from the rest.

About
4 Startups1 IPOFortune 500 Experience

About the Founder

Kirsten Co, Founder of K & Company

Kirsten Co

MBA, MS · Founder

LinkedIn

Kirsten Co is a New York City–based enterprise growth strategist helping startups, agencies, and AI-native companies win and scale high-value enterprise relationships.

With 15+ years of experience across the U.S., APAC, and Europe, she operates at the core of GTM with an intersection in enterprise sales, partnerships, and AI-driven growth — helping companies navigate complex buying environments, strengthen market positioning, and turn traction into scalable revenue.

She works closely with founders and leadership teams as an embedded operator, bringing enterprise-level execution to high-growth companies navigating expansion, adoption, and scale.

Trusted By

Insider MonkeyAlien IntelligenceNew York UniversityMicrosoft GarageEthical Tech CoLabAfterShipWinMore BDThe Coca-Cola CompanyBeMyGuestSea

Need Funding?

If you're raising and looking for the right investor fit, share a few details below.

Launch in the U.S.

Visas & Company Setup

Everything you need to build in the United States — from your extraordinary ability visa to a fully operational company.

Visa Concierge

O-1 & EB-1 Extraordinary Ability Visas

Moving to the U.S. to build? We partner with a dedicated visa concierge that handles your O-1 or EB-1 extraordinary ability petition end to end — profile evaluation, evidence strategy, and filing.

  • Free profile evaluation
  • O-1A · EB-1A · Green Card paths
  • Priority processing available
Check My Eligibility
U.S. Company Setup

Launch Your U.S. Entity — Done for You

LLC or C-Corp, EIN, U.S. bank account, registered agent and more — share what you need and we'll handle the full setup.

"Enterprise growth comes down to trust, alignment, and execution — especially in AI, where governance and risk are critical to adoption."